Since I've worked in the ad business for 20somethingorso years, certain key lines of dialogue from TV spots tend to stick in my brain and pop out of my mouth at random moments. Since most of them get a blank stare in return, I'm putting them down here for your future reference. Some I've worked on, some I haven't.
Not mine, but favorites:
1. Dunkin Donuts with Fred the Baker: "It's time to make the donuts..." Useful in many situations.
2. Whiskas: "Kitty cats, read my beak." I could watch this over and over, and do.
3. Vicks 44: "I'm not a doctor, but I play one on TV." I said this to my doctor once (who's maybe 12) and got the blank stare plus the humor the patient look. It lost something in the explanation.
4. My latest favorite: the eTrade Mobile Baby: "Bad girl!" I love how his eyes widen at this.
Spots I've worked on:
5. Knudsen Cottage Cheese: "Don't be wiggy!" We had no idea what this meant, but we liked it.
6. Butchers Blend, with "stew-like goodness!" There were legal reasons we couldn't say "stew," but "stew-like," no problem.
7. Reach Toothbrush: "Bad news at the dentist!" (He says we aren't getting our back teeth clean enough.) Tragedy strikes the family.
8. Knorr Soups: Frank Langella saying "Leeeek sooooup," getting all the housewives hot.
9. More recently: Edge Wireless: "It's for you!" with endless variations of intonation.
10. And my finest hour: working on the Ren & Stimpy Talking & Farting Dolls and coming up with the phrase "rude underleg noise" (can't say fart on TV). Thank you.
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